Top Brands in Estonia 2023

Vendor: Mediafacts.com
Regular price: €1.780
Sale price: €1.780

June 2023

Produced by Kantar Emor

Language: Estonian

Format: MS Power BI

About this report

It's hard to imagine marketing without a brand. This report delivers insights to brand strategists and marketing professionals by giving a landscape map of brand prominence and growth opportunities in Estonia.

Annual track survey of Kantar (EE since 2009), that ranks well-known brands of different fields by liking*.

The study gives an overview of the cross-sectoral brand preference of Estonian people, helping to understand trends and providing both input and feedback on brand management in the long run.

How do the consumers feel about my brand(s) ‒ where does my brand stand, i.e. to what extent is my brand loved …

… compared to competitors?

… in different target groups / consumer segments?

… among people with a certain set of values?

Which brands are increasing their attractiveness, which brands have lost their place in the top? In what direction is my brand moving?
What are the trends in consumers' favorite brands by industry? Which fields of activity stand out with the many preferred brands, which are on a downward trend?

A TREND VIEW ON …

RANKING of favourite brands based on the brand lists* in the last 4 years;
brands with broad preference vs real favorites of the narrower target groups;

COMPARATIVE PRESENTATION OF …

liking of brands in the breakdown of socio-demographical parameters and in consumer segments with different values.

Report shows:

Spontaneously mentioned favourite brands;
Ranking of most favourite brands based on the brand list with logos;
Ranking of brands by broader share of preferrers;
Ranking of brands in the breakdown of socio-demographical parameters and among consumer segments with different values;
Co-mentioning of brands.

Report includes the summary and conclusions of the results.

Methodology

CAWI (Computer Assisted Web Interviewing) conducted once a year.

Target group: Estonian people in ages 15–74.

Sample size: at least 1000

*Brand list 2023

ESTONIA BRANDS

Technical and payment information

This report is delivered electronically as interactive Power BI dashboards.

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This price is for access to the data for one year.

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