Spring 2026

Language: Estonian (original title: Investeerimise ja säästmise uuring 2026)

Format: MS Power BI 

About this report

This survey provides a comprehensive overview of the saving and investment behaviour, attitudes, and financial capabilities of Estonian residents.

The study has been conducted since 2018 and tracks developments in financial behaviour, helping to understand both current conditions and future potential of households in Estonia.

The report answers the following key questions:

• How much disposable income do Estonian residents have on a monthly basis?

• What are the attitudes towards saving and investing?

• How do people make decisions regarding saving and investing?

• Which financial instruments are preferred?

• What are the main barriers and motivators for investing?

• What are the most important financial goals of Estonian households?

In addition, the report provides insights into:

• Behavioural changes in the current economic environment (risk-taking vs. cautious behaviour)

• Adoption of new financial solutions

• Expectations regarding future financial developments

• Differences across key target segments (e.g., affluent, youth, loan households)

The study helps identify emerging target groups and supports strategic decision-making in financial services and marketing.

Report features

Interactive Power BI dashboard including:

• User-friendly overview of results

• Ability to analyze trends over time

• Segmentation by target groups and financial behaviour

• Custom comparison options (e.g., by demographic groups or financial profiles)

• Export functionality for PowerPoint presentations

Methodology

CAWI (Computer Assisted Web Interviewing) 

Target group: Estonian people in ages 16+

Sample: at least 1100

Technical and payment information

This report is delivered electronically as interactive Power BI dashboards.

A link providing access to the Power BI report will be emailed to you within two business days upon confirmation of your payment. The user license is intended exclusively for internal use and is valid for a user group ranging from one to five individuals (1-5 emails). This access link remains active for 365 days starting from the date of dispatch. Should you require access for more than five users, extra fees will be incurred for each additional user.

**VAT is added to the price at the checkout before the payment is completed.

This price is for access to the data for one year.

This is a market research report.  Usage terms and policies apply to the content. Please read these carefully before ordering.