May 2024
Produced by Kantar Emor
Language: Estonian (Original title: Brändide edetabel: kindlustusbrändid 2024)
Format: Microsoft Power BI
About this report
It's hard to imagine marketing without a brand. This report delivers insights to brand strategists and marketing professionals by giving a landscape map of brand prominence and growth opportunities in Estonia.
The study gives an overview of the insurance brand preference of Estonian people, helping to understand trends and providing both input and feedback on brand management in the long run.
Report shows:
- Spontaneously and aidedly mentioned insurance brands;
- Interaction with insurance brands over 1 and 3 years;
- General attitudes towards insurance;
- Spontaneous and aided awareness of insurance products;
- Acquisition and consideration of insurance products;
- Association of insurance products with brands;
- Criteria's for selecting an insurance company;
- Attitudes towards insurance companies;
- Image of insurance companies.
Report includes short summary of the results.
Methodology
CAWI (Computer Assisted Web Interviewing) conducted once a year.
Target group: Estonian people in ages 18+.
Sample size: at least 1000
ESTONIA BRANDS
IF Kindlustus, ERGO, Salva, Swedbank, Seesam, PZU, IIZI, SEB, LHV, Gjensidige, BTA, Inges Kindlustus, Coop, Compensa, Kredex, Telia, Balacia Insurance, INVL.
INSURANCE PRODUCTS
Life Insurance, Liability Insurance, Accident Insurance, Home Insurance, Motor Insurance, Comprehensive Insurance, Travel Insurance, Critical Illness Insurance, Investment and Savings, Device Insurance, Credit Insurance, Pension Insurance, Health Insurance.
Technical and payment information
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