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Baltic Consumer Market –
Baltic Consumer Market
Preview of Advertising market
Preview of Attitudes regarding consumption habits
Preview of Pure added value

Baltic Consumer Market

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Produced by Kantar Emor

Updated: March 2022

Language: English (Original title: Balti tarbijaturu trendid)

Format: MS Power BI


About this report

This report examines market potential, economic and consumer trends in Estonia, Latvia and Lithuania. Information provided here is of crucial interest to marketers, researchers and planners. This report includes trends and dynamics since 2001.

Report covers the following topics:

  • Demographics and social
  • Economy
  • Retail sector
  • Media and advertising
  • Consumer behavior and consumption patterns
  • Transport sector
  • Environment
  • Tourism and entertainment

Table of contents:

  1. Main indicators

  • Population
  • Population pyramids
  • Generation population
  • Urbanization
  • GDP
  • CPI and wages
  • Financial status
  • Pensions
  • Unemployment rate
  1. Retail sector

  • Retail turnover and gross salaries
  • Food retail
  • Online shopping
  1. Consumer attitudes and consumption patterns

  • Attitudes regarding grocery shopping
  • Household consumption
  • Attitudes: Consumption habits
  • Consumption of different food categories
  • Consumption of non-alcoholic drinks
  • Consumption of alcoholic drinks
  1. Media and advertising

  • Advertising market
  • Advertising expenditure
  • Share of advertisements in media sources
  • Media trust
  1. Transport sector

  • Passenger transport
  • Cars
  • Electric cars
  1. Social

  • Household main goals
  • Gini Index
  • Two main problems
  • Satisfaction with life
  • Education
  1. Environmental

  • European focus on being environmentally friendly
  • Importance of European Green Deal objectives
  1. Tourism, free time and entertainment

  • Net occupancy rate of bedplaces in hotels
  • Tourism turnover
  • Nights spent
  1. Various

  • Labour costs
  • Predicted financial status
  • Pure added value by sector
  • Consumer confidence index


Data provided in this report is based on Kantar research findings – Kantar Emor, Kantar Latvia, Kantar Lithuania - and public resources like Eurostat, Statistics Estonia, Statistics Latvia, Statistics Lithuania. The data is updated quarterly if new data is available.

Technical info

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