Produced by Kantar Emor

Language: English

Format: MS Power BI

About this report

It's hard to imagine marketing without a brand. This report delivers insights to brand strategists and marketing professionals by giving a landscape map of brand prominence and growth opportunities in Estonia.

In the sports brands survey, we examine which sports brands are the most favored by the younger generations (ages 15-39) in Estonia, Latvia, and Lithuania, as well as their sports habits and preferences for sports stores. The survey helps to understand trends and provide input and feedback for brand management in the long term.

In the overview, we cover the following topics:

– people's favorite brands and their brand images,
– people's sports habits,
– people's shopping habits for sports clothing and footwear,
– people's social media usage habits,
– an overview of each of the three countries separately and a comparative overview of the Baltic region.

Report includes the summary and conclusions of the results.

Methodology

CAWI (Computer Assisted Web Interviewing) conducted once a year.

Target group: Estonian, Latvian and Lithuanian people in ages 15–39.

Sample size: 

Estonia - 625 respondents

Latvia - 600 respondents 

Lithuania - 615 respondents

Brand list 2024

ESTONIA BRANDS

Nike, Adidas, Asics, Puma, Reebok, Mizuno, Converse, Timberland, New Balance, O’Neill, Skechers, Vans, Salomon, Under Armour, Saucony, And 1, Peak, Quiksilver,  Karrimor, North Bend, Casall, Craft, Helly Hansen, The North Face, Columbia, Peak Performance, Joma, Uhlsport, Umbro, 4F, Brooks, Hoka, Macron, Champion, Hummel,  Fila,Patagonia, Kappa, Le Coq Sportif, Spalding, Lotto, Audimas, On Cloud, Ellesse, Odlo , Dickies, Carhartt, Lululemon, Lacoste, Gymshark

Technical and payment information

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