September 2025
Produced by Kantar Emor
Language: Estonian (Original title: Brändide edetabel: kindlustusbrändid 2025)
Format: Microsoft Power BI
About this report
It's hard to imagine marketing without a brand. This report delivers insights to brand strategists and marketing professionals by giving a landscape map of brand prominence and growth opportunities in Estonia.
The study gives an overview of the insurance brand preference of Estonian people, helping to understand trends and providing both input and feedback on brand management in the long run.
Report shows:
- Spontaneously and aidedly mentioned insurance brands;
- Interaction with insurance brands over 3 years;
- General attitudes towards insurance;
- Spontaneous and aided awareness of insurance products;
- Acquisition and consideration of insurance products;
- Criteria's for selecting an insurance company;
- Attitudes towards insurance companies;
- Typologies of the insurance users;
- Image of insurance companies.
Report includes short summary of the results.
Methodology
CAWI (Computer Assisted Web Interviewing) conducted once a year.
Target group: Estonian people in ages 18+.
Sample size: at least 1000
ESTONIA BRANDS
IF Kindlustus, ERGO, Salva, Swedbank, Seesam, PZU, IIZI, SEB, LHV, Gjensidige, BTA, Elama Kindlustus, Coop, Compensa, Kredex, Telia, Balacia Insurance, INVL.
INSURANCE PRODUCTS
Life Insurance, Liability Insurance, Accident Insurance, Home Insurance, Motor Insurance, Comprehensive Insurance, Travel Insurance, Critical Illness Insurance, Investment and Savings, Device Insurance, Credit Insurance, Pension Insurance, Health Insurance.
Technical and payment information
This report is delivered electronically as interactive Power BI dashboards.
A link providing access to the Power BI report will be emailed to you within two business days upon confirmation of your payment. The user license is intended exclusively for internal use and is valid for a user group ranging from one to five individuals (1-5 emails). This access link remains active for 365 days starting from the date of dispatch. Should you require access for more than five users, extra fees will be incurred for each additional user.
**VAT is added to the price at the checkout before the payment is completed.
This price is for access to the data for one year.
This is a market research report. Usage terms and policies apply to the content. Please read these carefully before ordering.