Produced by Kantar Emor

Language: Estonian (Original title: Meditsiinikeskuste brändiuuring 2025)

Format: MS Power BI

About the Study

The Medical Centers Brand Survey maps the awareness, usage, and public perception of various private clinics and major hospitals in Estonia. It also provides insights into the general attitudes of Estonian residents towards the country's healthcare system.

Key Topics 

The survey explores the following areas:

• General attitudes of Estonian residents toward various medical services
• Awareness of different medical institutions among the population
• Personal experiences with medical institutions
• Trustworthiness and patient-friendliness of health clinics and medical centers
• Perceived quality of medical treatment

Methodology

• Data collection method: Computer-Assisted Web Interviewing (CAWI)
• Target group: Estonian residents aged 16-74
• Fieldwork periods:
  • 2024 wave: July 10–17, 2024, with 1,031 respondents
  • 2025 wave: June 12–19, 2025, with 1,131 respondents

Additional Focus in 2025
The 2025 edition of the study includes new components:

• Trust in medical professionals, institutions, and alternative medicine
• Persona development based on attitudes and behavior patterns

Mapped Medical Brands

Private Clinics

• • Confido

  • Synlab

  • Meliva

  • Medicum

  • Medita

  • Fertilitas

  • City Tervisekliinik (City Health Clinic)

  • Estmedica

  • Medex

  • Medisfäär (Medisphere)

  • Sensus

Regional and Central Hospitals

• • Tartu University Hospital

  • North Estonia Medical Centre

  • East Tallinn Central Hospital

  • West Tallinn Central Hospital

  • East-Viru Central Hospital

  • Pärnu Hospital

Specialised Hospitals

• • Tallinn Children’s Hospital

  • Haapsalu Neurological Rehabilitation Centre (HNRC)

  • Tallinn Ear-Nose-Throat Diseases Centre (ENT Centre)

Technical info

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