Spring 2026
Language: Estonian (original title: Eesti elanike aktiivsus kinnisvaraturul 2026)
Format: Power BI
About this report:
This study provides a comprehensive overview of Estonian residents’ plans, expectations, and attitudes related to real estate. It maps future transaction intentions, housing preferences, and key factors influencing decision-making.
In addition, the study offers valuable insights into homebuyers’ fears and barriers, budget expectations, and overall financial and household security. The results help to better understand today’s homebuyer mindset and how it evolves over time.
In a highly competitive market, understanding consumer behaviour is essential. This study supports informed business and marketing decisions and helps strengthen brand positioning and customer communication.
Topics covered in the study:
- Regional preferences in real estate
- Financial capability and planned budgets for buying or renting property
- Share of the population planning real estate transactions (buying, renting)
- Key barriers and fears related to purchasing a home
- Homebuyers’ budget expectations and financial readiness
- General economic and household financial confidence
- Key criteria for choosing a home (e.g. location, price, quality, energy efficiency, environment)
- Preferences regarding property type, size, and features
- Willingness to renovate and expectations for property readiness
- Reasons for purchasing property (e.g. primary home, investment)
Additional data (2025 and previous studies):
- Spontaneous and assisted awareness of real estate agencies
- Customer interactions with agencies and brokers
- General attitudes towards real estate agencies
- Image and reputation of agencies
- Competitive landscape by target groups and regions
The report also includes comparisons with previous studies (including 2019), enabling trend analysis over time.
Methodology
CAWI (Computer Assisted Web Interviewing) conducted once a year.
Target groups: Estonian residents aged 18+
Results presented in an interactive Power BI dashboard, allowing detailed analysis across segments
Technical info:
This report is delivered electronically as interactive Power BI dashboards.
A link providing access to the Power BI report will be emailed to you within two business days upon confirmation of your payment. The user license is intended exclusively for internal use and is valid for a user group ranging from one to five individuals (1-5 emails). This access link remains active for 365 days starting from the date of dispatch. Should you require access for more than five users, extra fees will be incurred for each additional user.
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This price is for access to the data for one year.
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