Produced by Kantar Emor

Updated: September 2025

Language: English, Estonian and Russian (Original title: Eesti meediareklaamituru netokäive 2025 vs 2024)

Format: .pdf

About this report

This report gives an overview of Estonian media advertising net market in 2022 and 2023.

Information provided in this report is mainly aimed at advertisers, media houses, marketers and media planners but also anyone interested in Estonian media advertising market.

Report covers the following:

• 2025 turnover of different media types by quarter, half year and year
• 2025 change vs 2024 by quarter, half year and year
• 2025 shares of different media types by quarter, half year and year
• 2025 turnover of different media types by quarter, half year and year
• 2025 change vs 2024 by quarter, half year and year
• 2025 shares of different media types by quarter, half year and year

Methodology

Data provided in this report is based on advertisement expenditure survey AdEx and data given by Estonian media houses.

Technical info

This report is delivered as .pdf format file.

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