October 2023

Language: Estonian (Original Title: Tallinna kaubanduskeskuste seire)

Format: MS Power BI

About this report

This report gives an overview of the competitive situation and its trends between the shopping centers and department stores in Tallinn. By focusing on awareness and visiting, you’ll get insights of the most popular shopping places and the changes happened in competition over the last years.

Information provided in this report is aimed at executives & marketing professionals working in retail companies plus also to retail real estate development companies.

Table of contents

1. Summary of results
2. Spontaneous awareness of manufactured goods’ purchasing places
3. Spontaneous awareness of major manufactured good’ purchasing places in the breakdown of age, gender and nationality.
4. Width of customer base (purchasing goods) in last two months of major shopping places
5. Socio-demographic profile of customer base of major shopping places (gender, age, nationality, household size, district/region, income per person in last month, education)
6. Overlap of customer base
7. Visiting cafes and restaurants located in shopping centers
8. Total width of customer base (purchasing goods and services) in last two months of major shopping places
9. The best place to buy manufactured goods.

Methodology

CATI (Computer Assisted Telephone Interviewing) conducted once a year.

Target group: People aged 15–74 and living in Tallinn and Harjumaa.

Sample: 1000

Brand list 

Arsenali Keskus | Foorum | Idakeskus | Järve Keskus | Kristiine Keskus | Lasnamäe Centrum | Magistrali Keskus | Mustakivi Keskus | Mustamäe Keskus | Mustika Keskus | Nautica Keskus | Postimaja Keskus | Rocca la Mare Keskus | Rotermanni Kvartal | Sikupilli Keskus | Solaris | Stockmann | Stroomi Keskus | T1 Mall of Tallinn | Tallinna Kaubamaja | Tähesaju City | Viru Keskus | Ülemiste keskus

Technical and payment information

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