Spring 2026

Language: Estonian (original title: Noorteuuring noor/vaade)

Format: MS Power BI

About this report

This study provides a comprehensive overview of the attitudes, values, behaviours and future expectations of young people in Estonia aged 13–19.

Young people are often underrepresented in general population surveys, yet they are a highly influential and rapidly changing audience. This study is designed to close that gap and provide a clear understanding of how young people think, behave, and make decisions today.

The report answers the following key questions:

• What are the core values and attitudes of Estonian youth?

• How do young people consume media and what content do they prefer?

• Which brands are most relevant and appealing to them?

• Who influences young people (influencers, public figures, opinion leaders)?

• What are their financial behaviours and perceptions of financial literacy?

• What defines success for young people today?

• What are their future plans regarding education and career?

The study helps answer the fundamental question: what does the world look like through the eyes of young people?

Report features

Interactive Power BI dashboard including:

• Easy-to-use overview of key insights

• Deep dive into youth segments and behavioural patterns

• Ability to analyse results across demographic groups

• Comparison across topics such as media, brands, and values

• Export options for presentations and internal sharing (PDF, PowerPoint)

Key topics covered

• Media consumption: which platforms and content formats young people prefer

• Financial behaviour: financial literacy, money management and income sources

• Brands and consumption: favourite brands and purchasing behaviour

• Influencers and opinion leaders: key personalities 

• Values and priorities: what young people consider important in life and success

• Future plans: education and career expectations

These topics provide a holistic understanding of youth behaviour and emerging trends.

Methodology

CAWI (Computer Assisted Web Interviewing) 

Target group: Estonian youth aged 13–19

Sample: at least 500 respondents

Technical and payment information

This report is delivered electronically as interactive Power BI dashboards.

A link providing access to the Power BI report will be emailed to you within two business days upon confirmation of your payment. The user license is intended exclusively for internal use and is valid for a user group ranging from one to five individuals (1-5 emails). This access link remains active for 365 days starting from the date of dispatch. Should you require access for more than five users, extra fees will be incurred for each additional user.

**VAT is added to the price at the checkout before the payment is completed.

This price is for access to the data for one year.

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