Produced by Kantar Emor

June 2023

Language: Estonian (Original title: Pakiveoteenuste turuülevaade)

Format: PBI

About this report

This report gives an overview of the competitive situation of the parcel services market in Estonia:

1. Awareness of parcel service providers;
2. Which methods of delivery are preferred (door-to-door, pick up point, post office);
3. What is the share of domestic / international parcels that people are receiving;
4. What are the most important choice criteria when choosing a service provider;
5. Which service providers are used, preferred and considered;
6. Image profile of service providers;
7. Power in the market and power in the mind of service providers (using Conversion Model methodology);
8. What is the growth potential and what are the risks of main service providers, which factors need to be emphasized/developed (using Conversion Model methodology).

Information provided in this report is mainly aimed at customer experience and marketing professionals of parcel delivery companies. It also provides useful information for the logistics managers of online stores, who want to maximize their customer satisfaction with parcel delivery process.

Table of contents

1. Introduction
2. Summary
3. Usage of parcel delivery services among Estonian inhabitants
4. Awareness of parcel delivery service providers
5. Sending parcels: habits and preferences
6. Receiving parcels: habits and preferences
7. Growth potential and risks of parcel service providers using Conversion Model

Methodology

CAWI (Computer Assisted Web Interviewing) conducted once a year.

Target group: Estonian inhabitants aged 18-74.

The report includes dynamics (results from 2019-2023) in certain sections.

Sample: 1064 Estonian inhabitants, representative sample

List of companies mapped in 2023

Omniva | Smartpost Itella | DPD (Pickup) | DHL Express | Venipak | UPS | Cleveron/Collect.net

Technical info

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