June 2021

Produced by Kantar Emor

Language: English

Format: MS Power BI

About this report

It's hard to imagine marketing without a brand. This report delivers insights to brand strategists and marketing professionals by giving a landscape map of brand prominence and growth opportunities in Latvia. Reach business success today and tomorrow by finding out:

• which brands are in the thoughts and hearts of Latvian people;
• what are the trends in favourite brands;
• how well can the leader brands from other fields compete with technology brands that have lately been on the rise.

 Report shows 4-years trend view on:

1. Spontaneously mentioned favourite brands;
2. RANKING of most favourite brands based on the brand list with logos;
3. Ranking of brands by broader share of preferrers;
4. Ranking of brands in the breakdown of socio-demographical parameters;

Report includes the summary and conclusions of the results.

Brand list 2021

Acer| Ādažu čipsi | Adidas| airBaltic | Aldaris | Apollo | Apotheka | Apple | Asus | Audi | Avon | Balta | Baltais | Baltcom | Bauskas alus | BENU | Bite | BMW | Bolt | Bosch | BTA | Canon | Cēsu alus | Cido | Circle K | Citadele | Coca Cola | Dailes teātris | Delfi | Diena | Dobeles Dzirnavnieks | Dove | DPD | Draugiem.lv | Dzintars | Ecco | EHR | Ekselence | Electrolux | Elektrum | Elvi | Ergo | Euroaptieka | Facebook | Fazer | Ford | Forevers | Gjensidige | Gmail | Go3 | Google | Grindeks | Guess | Gutta | H&M | Hanzas Maiznīca | Herkuless | Honda | HP | Huawei | If | Iļģuciema kvass | Inbox.lv | Instagram | Intel | Jacobs | Jaunais Rīgas teātris | Kalev | Kārums | Karūna | Ķekava | Ķelmēni | Krievu drāmas teātris | L’Oreal | Lāči | Lāčplēsis | Laima | Lakto | Latvenergo | Latvijas Avīze | Latvijas Balzāms | Latvijas Dzelzceļš | Latvijas Maiznieks | Latvijas Nacionālā opera un Balets | Latvijas Pasts | Latvijas Radio | Latvijas Universitāte | Latvijas valsts meži | Lauma Lingerie | Lavazza | Lexus | LG | Lido | Lielbāta| Liepkalni | Limbažu piens | Lindex | Lipton | LMT | LSM.lv | LTV | Luminor | Madara | Mangaļi | Maxima | Mego | Meness aptieka | Mercedes-Benz | Merrild | Microsoft | Milka | Monton | Nacionālais teātris | Nākotne | Neatkarīgā | Nescafe | Neste | Nike | Nivea | Omniva | Opel | Oriflame | Palmolive | Paulig | Pergale | Philips | Pica Lulu | Pickwick | Pols | Puma | Pūre | Radio Skonto | Radio SWH | Reebok | Reserved | Rēzeknes gaļas kombināts | Rīgas Melnais balzāms | Rīgas Miesnieks | Rīgas Stradiņa universitāte | Rīgas Šampanietis | Rīgas Tehniskā universitāte | Rimi | Rosme | Rūjienas saldējums | Samsung | Seal | SEB | Sony | Spilva | Sportland | Staburadze | Star FM | Stenders | Stockmann | Swedbank | Škoda |  Zara | Zelta Zivtiņa | TELE2 | Tere | Tervetes alus | Tesla | Tet (iepriekš Lattelecom) | TikTok | TIO | Top! | Toyota | TV3 | Tvnet | Twitter | Vaide | Valmiermuižas alus | Viada | Virši | Volkswagen | Volvo | Wolt | Xiaomi | YouTube | 

Methodology

CAWI (Computer Assisted Web Interviewing) conducted once a year.

Target group: Latvian people aged 15–74.

Sample: at least 1000

Technical info

This report is delivered electronically as interactive MS Power BI dashboards.

You will get access to the Reporting link as soon as the payment is cleared. The link will be available on the shop page and the copy is sent to your e-mail address. The user license is for inter-company use only and this license is linked with one user (one email). The access link is active for 90 days from the send-out date.