Spring 2023
Produced by Kantar Emor
Language: Estonian (original title: Toidubrändide edetabel 2023)
Format: MS Power BI
About this report:
The study provides an overview of the brand preferences of Estonian people related to food and beverages, helping to understand trends and providing input and feedback for long-term brand management.
- How does the consumer perceive my brand ‒ in what position is my brand, including how much my brand is loved …
… compared to competitors?
… in different target groups/consumer segments?
preference… among people with different values?
- Which food and beverage brands are experiencing increased appeal, which ones are being chosen as favorites less frequently than before? In which direction is the appeal of my brand moving?
- How does consumer brand preference vary by industry ‒ which brands in product categories are most preferred, and what are the trends?
About a trend view ...
- spontaneously mentioned favorite food brands;
- based on the list, selected more pleasant food brands - BRAND RANKING in comparison over the last 4 years;
- the division of brands into those with broader preference and true favorites within a narrower target group;
AND A COMPARATIVE PRESENTATION ...
- of the appeal of food brands among socio-demographic and different value-oriented segments.
An overview of the topics in more detail:
- Spontaneously mentioned favourite brands;
- RANKING of most favourite brands based on the brand list with logos *;
- Ranking of brands by broader share of preferers;
- Ranking of brands in the breakdown of socio-demographical parameters and among consumer segments with different values.
Report includes the summary and conclusions of the results.
Methodology
CAWI (Computer Assisted Web Interviewing) conducted once a year.
Target groups: Estonian residents aged 15-74
Sample: at least 1000
The list of food brands has been compiled on the basis of out previous ranking studies and other brand research in the food sector.
*Brand list (2023)
A. Le Coq Premium | Alma | Alpro | Andre farm | Aura | Balbiino | Bon Soya | Coca-Cola | Coop | Eesti Juust | Eesti Pagar | Epiim | Estover | Estrella | Farmi | Fazer | Felix| Gefilus | Grossi | Gustav | Haribo | Hesburger | Hiiumaa köök ja pagar | Härmavili | Jacobs | Kadarbiku | Hellmann´s | Karni | Kalev | Karums | Kinder | La Muu | Lavazza | Lays | Leibur | Lidl | Lindt | Linnamäe | Liviko | Luunja kurk | Maks&Morits | Mamma | Matsimoka | Maxima | McDonalds | Merevaik | Milka | Saaremaa Piimatööstus | Nopri | Nõo | Oatly | Orkla | Oskar | Pagaripoisid | Panzani | Paulig | Pepsi Cola | Pihlaka | Piimameister Otto | Premia | Pringles | Põhjala | Põltsamaa | Rakvere | Rannamõisa | Rannarootsi | Rimi | Red Bull | Rõngu pagar | Saare | Saaremaa LT | Saku Kuld | Salvest | Santa Maria | Selver | Taffel | Tallegg | Tartu Mill | Tere | Valio | Veski Mati | Viči | Värska Originaal
Technical and payment information
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