September 2023

Produced by Kantar Emor

Language: Estonian (Original Title: Tartu kaubanduskeskuste konkurentsipositsioon 2023)

Format: MS Power BI

About this report

This report gives an overview of the competitive situation and its trends between the shopping centers and department stores in Tartu. By focusing on awareness and visiting, you’ll get insights of the most popular shopping places and the changes happened in competition over the last years.

Information provided in this report is aimed at executives & marketing professionals working in retail companies plus also to retail real estate development companies.

Research topics

• Spontaneous recognition of places to buy industrial goods.
• Purchase of goods in shopping centers in the last two months.
• Use of services in shopping centers in the last two months.
• The width and frequency of purchases of the buyer base of the main product groups in the following product groups:
  • Men's clothing.
  • Women's clothing.
  • Children's clothing.
  • Sports and leisure goods.
  • Cosmetics and perfumery products.
  • Household goods and kitchenware.
  • Household appliances and electronics.
  • Furnishing goods and furniture.
• The position of major shopping centers and department stores as the main shopping place in product groups.
• Preferred stores in the women's, men's, and children's clothing and footwear product group.
• Visiting food outlets in shopping malls and main centers where people eat, including basic/preferred dining places in larger centers.
• The reputation profile of major shopping centers and department stores.
• The image of larger shopping centers and department stores in terms of price and quality.
• The socio-demographic sections supplementing the main topics are presented in the appendix of the study.

Methodology

CATI (Computer Assisted Telephone Interviewing) conducted once a year.

Target group: People aged 15–74 and living in Tartu and Tartu county.

Sample: 500

Brand list

Lõunakeskus |Tartu Kaubamaja | Kvartali Keskus | Tasku Keskus | Eedeni Keskus | Zeppelini Keskus | Annelinna Keskus | Kesklinna Keskus | Jõe Keskus | Sõbra Keskus |Veeriku Keskus | Sepa Keskus | turg |

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