{"product_id":"top-brands-in-estonia-2026","title":"Top Brands in Estonia 2026","description":"\u003cp\u003e\u003cstrong\u003eJuly 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProduced by Emor\u003c\/p\u003e\n\u003cp\u003eLanguage: Estonian\u003c\/p\u003e\n\u003cp\u003eFormat: MS Power BI\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout this report\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt's hard to imagine marketing without a brand. This report delivers insights to \u003cstrong\u003ebrand strategists and marketing\u003c\/strong\u003e professionals by giving a landscape map of brand prominence and growth opportunities in Estonia.\u003c\/p\u003e\n\u003cp\u003eAnnual track survey of Kantar (EE since 2009), that ranks well-known brands of different fields by liking*.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe study gives an overview of the cross-sectoral brand preference of Estonian people, helping to understand trends and providing both input and feedback on brand management in the long run. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow do the consumers \u003cstrong\u003efeel about my brand(s)\u003c\/strong\u003e ‒ where does my brand stand, i.e. to what extent is \u003cstrong\u003emy brand loved\u003c\/strong\u003e …\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e           … compared to competitors?\u003c\/p\u003e\n\u003cp\u003e           … in different target groups \/ consumer segments?\u003c\/p\u003e\n\u003cp\u003e           … among people with a certain set of values?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhich brands are \u003cstrong\u003eincreasing their attractiveness\u003c\/strong\u003e, which brands \u003cstrong\u003ehave lost their place in the top\u003c\/strong\u003e? In what direction is my brand moving?\u003c\/li\u003e\n\u003cli\u003eWhat are the \u003cstrong\u003etrends\u003c\/strong\u003e in consumers' \u003cstrong\u003efavorite brands\u003c\/strong\u003e by\u003cstrong\u003e industry\u003c\/strong\u003e? Which fields of activity stand out with the many preferred brands, which are on a downward trend?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA TREND VIEW ON …\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRANKING\u003c\/strong\u003e of favourite brands based on the brand lists* in the last 4 years;\u003c\/li\u003e\n\u003cli\u003ebrands with broad preference vs real favorites of the narrower target groups;\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003cstrong\u003eCOMPARATIVE PRESENTATION OF …\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eliking of brands in the breakdown of \u003cstrong\u003esocio-demographical\u003c\/strong\u003e parameters and in \u003cstrong\u003econsumer segments with different values.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eReport shows:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eSpontaneously mentioned favourite brands;\u003c\/li\u003e\n\u003cli\u003eRanking of most favourite brands based on the brand list with logos;\u003c\/li\u003e\n\u003cli\u003eRanking of brands by broader share of preferrers;\u003c\/li\u003e\n\u003cli\u003eRanking of brands in the breakdown of socio-demographical parameters and among consumer segments with different values;\u003c\/li\u003e\n\u003cli\u003eCo-mentioning of brands.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eReport includes the \u003cstrong\u003esummary and conclusions\u003c\/strong\u003e of the results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMethodology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCAWI (Computer Assisted Web Interviewing) conducted once a year.\u003c\/p\u003e\n\u003cp\u003eTarget group: Estonian people in ages 15–74.\u003c\/p\u003e\n\u003cp\u003eSample size: at least 1000\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*Brand list 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA Le Coq | Adidas | Alexela | Alibaba | Alma | Amazon | Apollo | Apotheka | Apple | Armani | Audi | Aura | Balbiino | Barbora | Bauhof | Benu apteek | BMW | Bolt | Bosch | Canon | Circle K | Chat GPT | Coca-Cola | Coop | Coop Pank | Delfi | Dell | Diil | Dior | Disney | Ecco | Eesti Draamateater | Eesti Ekspress | Eesti Loto | Eesti Pagar | Electrolux | Elisa | Elron | ERM | ERR | ETV | Euronics | Facebook | Farmi | Fazer | Felix | Forum Cinemas | Gmail | Google | H\u0026amp;M | Hansapost | Honda | Huawei | Hugo | Boss | If | Ikea | Instagram | iPhone | Smartpost Itella |   JYSK |  Kalev | Kanal 2 | Kaubamaja | Kaup24 | Kristiine Keskus | KUMU | L oreal | Lego | Leibur | Lenovo | Lexus | LG | LHV |  Lindex | Lipton | Luminor | Lux Express | Lõunakeskus |  Maaleht | Makita | Maks ja Moorits | Mamma | Martini | Maxima | McDonald`s | Mercedes-Benz | Microsoft | Mo Saaremaa | Neste | Netflix | New Yorker | Nike | Nikon | Nivea | Nokia | Olerex | Omniva | Paulig | Philips | Piletilevi | Postimees | Premia | Prisma | Peremarket | Puma |  Põltsamaa | PÖFF | Raadio Elmar | Raadio Kuku | Rademar | Raffaello | Rahva Raamat | Rahvusooper Estonia | Rakvere  | Rannarootsi | Red Bull | Reserved | Rimi | Rocca al Mare keskus | Saaremaa LT | Saku Õlletehas | Salvest | Samsung | SEB | Selver | Sky Plus | Skype|  Sony | Sportland | Sportsdirect | Spotify | Star FM | Stockmann | Stokker | Swedbank | Zara | Tallegg | Tallink | Tallinna Linnateater | Tallinna Ülikool | Taltech (Tallinna Tehnikaülikool) | Tartu Mill | Tartu Ülikool | Teeme ära | Tele 2 | Telia | Tere | Tesla | Tommy Hilfiger | Toyota | TV 3 | Vikerraadio | Viking Line | Volkswagen | Wolt | Ülemiste keskus | Xiaomi | YouTube | Lidl | Ivo Nikkolo | SmartID | MobiilID | Skechers | ETV+  | Jupiter | DPD\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnical and payment information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis report is delivered electronically as interactive Power BI dashboards.\u003c\/p\u003e\n\u003cp\u003eA link providing access to the \u003cstrong\u003ePower BI report\u003c\/strong\u003e will be emailed to you within two business days upon confirmation of your payment. The user license is intended exclusively for internal use and is valid for a user group ranging from one to five individuals (1-5 emails). This access link remains active for 365 days starting from the date of dispatch. Should you require access for more than five users, extra fees will be incurred for each additional user.\u003c\/p\u003e\n\u003cp\u003e**VAT is added to the price at the checkout before the payment is completed.\u003c\/p\u003e\n\u003cp\u003eThis price is for access to the data for one year.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis is a market research report.  \u003ca href=\"https:\/\/shop.kantaremor.eu\/policies\/\"\u003eUsage terms and policies\u003c\/a\u003e apply to the content. Please read these carefully before ordering.\u003c\/p\u003e","brand":"Emor","offers":[{"title":"Default Title","offer_id":56388085154132,"sku":null,"price":1870.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/7789\/1899\/files\/topbrands26.png?v=1783517620","url":"https:\/\/mediafacts.com\/products\/top-brands-in-estonia-2026","provider":"Mediafacts.com","version":"1.0","type":"link"}