{"product_id":"savings-and-investment-behaviour-in-estonia-2026","title":"Savings and Investment Behaviour in Estonia 2026","description":"\u003cp data-start=\"191\" data-end=\"206\"\u003e\u003cstrong data-start=\"191\" data-end=\"206\"\u003eSpring 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"208\" data-end=\"232\"\u003e\u003cstrong data-start=\"208\" data-end=\"221\"\u003eLanguage:\u003c\/strong\u003e Estonian (\u003cspan\u003eoriginal title: Investeerimise ja säästmise uuring 2026)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"234\" data-end=\"259\"\u003e\u003cstrong data-start=\"234\" data-end=\"245\"\u003eFormat:\u003c\/strong\u003e MS Power BI \u003c\/p\u003e\n\u003cp data-start=\"234\" data-end=\"259\"\u003e \u003c\/p\u003e\n\u003cp data-section-id=\"vq3rgg\" data-start=\"266\" data-end=\"290\"\u003e\u003cstrong data-start=\"269\" data-end=\"290\"\u003eAbout this report\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"292\" data-end=\"438\"\u003eThis survey provides a comprehensive overview of the saving and investment behaviour, attitudes, and financial capabilities of Estonian residents.\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"620\"\u003eThe study has been conducted since 2018 and tracks developments in financial behaviour, helping to understand both current conditions and future potential of households in Estonia.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"669\"\u003eThe report answers the following key questions:\u003c\/p\u003e\n\u003cul data-start=\"671\" data-end=\"1050\"\u003e\n\u003cli data-section-id=\"19xzu41\" data-start=\"671\" data-end=\"748\"\u003e\n\u003cp data-start=\"673\" data-end=\"748\"\u003eHow much disposable income do Estonian residents have on a monthly basis?\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3hu4hp\" data-start=\"749\" data-end=\"805\"\u003e\n\u003cp data-start=\"751\" data-end=\"805\"\u003eWhat are the attitudes towards saving and investing?\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"p845xx\" data-start=\"806\" data-end=\"870\"\u003e\n\u003cp data-start=\"808\" data-end=\"870\"\u003eHow do people make decisions regarding saving and investing?\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1wnfm0m\" data-start=\"871\" data-end=\"917\"\u003e\n\u003cp data-start=\"873\" data-end=\"917\"\u003eWhich financial instruments are preferred?\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"leqtd2\" data-start=\"918\" data-end=\"978\"\u003e\n\u003cp data-start=\"920\" data-end=\"978\"\u003eWhat are the main barriers and motivators for investing?\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wkwube\" data-start=\"979\" data-end=\"1050\"\u003e\n\u003cp data-start=\"981\" data-end=\"1050\"\u003eWhat are the most important financial goals of Estonian households?\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1052\" data-end=\"1099\"\u003eIn addition, the report provides insights into:\u003c\/p\u003e\n\u003cul data-start=\"1101\" data-end=\"1388\"\u003e\n\u003cli data-section-id=\"b9d5xg\" data-start=\"1101\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1103\" data-end=\"1197\"\u003eBehavioural changes in the current economic environment (risk-taking vs. cautious behaviour)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nh7dvc\" data-start=\"1198\" data-end=\"1237\"\u003e\n\u003cp data-start=\"1200\" data-end=\"1237\"\u003eAdoption of new financial solutions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"kpmc1e\" data-start=\"1238\" data-end=\"1294\"\u003e\n\u003cp data-start=\"1240\" data-end=\"1294\"\u003eExpectations regarding future financial developments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u8lumb\" data-start=\"1295\" data-end=\"1388\"\u003e\n\u003cp data-start=\"1297\" data-end=\"1388\"\u003eDifferences across key target segments (e.g., affluent, youth, loan households)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1390\" data-end=\"1513\"\u003eThe study helps identify emerging target groups and supports strategic decision-making in financial services and marketing.\u003c\/p\u003e\n\u003cp data-section-id=\"a0rjcc\" data-start=\"1520\" data-end=\"1542\"\u003e\u003cstrong data-start=\"1523\" data-end=\"1542\"\u003eReport features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1544\" data-end=\"1585\"\u003eInteractive Power BI dashboard including:\u003c\/p\u003e\n\u003cul data-start=\"1587\" data-end=\"1858\"\u003e\n\u003cli data-section-id=\"17wjsub\" data-start=\"1587\" data-end=\"1624\"\u003e\n\u003cp data-start=\"1589\" data-end=\"1624\"\u003eUser-friendly overview of results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"kohh1w\" data-start=\"1625\" data-end=\"1664\"\u003e\n\u003cp data-start=\"1627\" data-end=\"1664\"\u003eAbility to analyze trends over time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wrbjfv\" data-start=\"1665\" data-end=\"1722\"\u003e\n\u003cp data-start=\"1667\" data-end=\"1722\"\u003eSegmentation by target groups and financial behaviour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1264x1f\" data-start=\"1723\" data-end=\"1804\"\u003e\n\u003cp data-start=\"1725\" data-end=\"1804\"\u003eCustom comparison options (e.g., by demographic groups or financial profiles)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"754rmy\" data-start=\"1805\" data-end=\"1858\"\u003e\n\u003cp data-start=\"1807\" data-end=\"1858\"\u003eExport functionality for PowerPoint presentations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMethodology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCAWI (Computer Assisted Web Interviewing) \u003c\/p\u003e\n\u003cp\u003eTarget group: Estonian people in ages 16+\u003c\/p\u003e\n\u003cp\u003eSample: at least 1100\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnical and payment information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis report is delivered electronically as interactive Power BI dashboards.\u003c\/p\u003e\n\u003cp\u003eA link providing access to the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePower BI report\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewill be emailed to you within two business days upon confirmation of your payment. The user license is intended exclusively for internal use and is valid for a user group ranging from one to five individuals (1-5 emails). This access link remains active for 365 days starting from the date of dispatch. Should you require access for more than five users, extra fees will be incurred for each additional user.\u003c\/p\u003e\n\u003cp\u003e**VAT is added to the price at the checkout before the payment is completed.\u003c\/p\u003e\n\u003cp\u003eThis price is for access to the data for one year.\u003c\/p\u003e\n\u003cp\u003eThis is a market research report.  \u003ca href=\"https:\/\/shop.kantaremor.eu\/policies\/\" aria-describedby=\"a11y-external-message\"\u003eUsage terms and policies\u003c\/a\u003e apply to the content. Please read these carefully before ordering.\u003c\/p\u003e","brand":"Emor","offers":[{"title":"Default Title","offer_id":53974743810388,"sku":null,"price":1490.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/7789\/1899\/files\/finantsuuring.png?v=1773915778","url":"https:\/\/mediafacts.com\/products\/savings-and-investment-behaviour-in-estonia-2026","provider":"Mediafacts.com","version":"1.0","type":"link"}