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Most Reputable Employers in Estonia 2021 –
Most Reputable Employers in Estonia 2021
Preview of Estonian Report of Most Reputable Employers 2021

Most Reputable Employers in Estonia 2021

Kantar Emor
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June 2021

Producd by Kantar Emor

Language: Estonian (Original title: Eesti tööandjate maine 2021)

Format: .pdf and Power BI


About this report

This report gives an overview of the most reputable employers in Estonia among two target groups – students and employed people –, along with insights into factors shaping employees’ preferences and expectations towards the perceived best employer profile. The ranking of different sectors and the most known and biggest employers in Estonia will give you as an employer further insights on the labor market trends and dynamics.

Also, this report gives an overview of how the Covid crisis has changed employee expectations and how this has impacted different sectors.

Information provided in this report is primarily aimed at HR managers and specialists.

Table of contents

  1. Impact of the Covid crisis
  2. Expectations towards employers
  3. Preferred employers in Estonia
  4. Emotional side of employer reputation


CAWI (Computer Assisted Web Interviewing) conducted once a year.

Two target groups: employed people (at least 1000) and young adults (students) from entering the labor market (at least 500). The report includes yearly dynamics.

Employers’ list covered

A. Le Coq | ABB | Alexela Group | BLRT | Bolt | Circle K | Coop Pank | Coop stores | Eesti Energia | Eesti Raudtee | Elektrilevi | Elisa | Ergo Kindlustus | Ericsson | G4S | HKScan | IF Kindlustus | KPMG | LHV | Luminor | Maxima | Merko Ehitus | Nordecon | Nordica | Olerex | Omniva | Orkla Eesti | Paulig | Pipedrive | Premia Foods | Prisma | Radisson Hotel Group | Riigimetsa Majandamise Keskus | Rimi | Saku Õlletehas | SEB Pank | Selver | Skype | Stockmann | Stora Enso | Swedbank | Tallink | Tallinna Lennujaam | Tallinna Sadam | Tallinna Vesi | Tele2 | Telia | TransferWise | Viking Line | Viru Keemia Grupp


Technical and payment information

This report is delivered electronically as .pdf format file and as interactive MS Power BI dashboards.

The download link will be available on the shop page and the copy is sent to your e-mail address. The download link is active for 90 days from the send-out date and includes maximum of three download attempts. The access link to the Power BI report is sent to your e-mail address you provided when purchasing the report. The user license is for inter-company use only and this license is linked with one user (one email). The access link is active for 90 days from the send-out date.

**VAT is added to the price at the checkout before the payment is completed.


This is a market research report. Usage terms and policies apply to the content. Please read these carefully before ordering.