{"product_id":"medical-centers-brand-survey-2026","title":"Study on Trust in Estonian Healthcare and Patient Behaviour 2026","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eProduced by Emor\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eLanguage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Estonian\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOriginal title:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eEesti tervishoiu usaldus- ja patsiendikäitumise uuring 2026\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eFormat:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e MS Power BI\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAbout the Study\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEstonian Healthcare Trust and Patient Behaviour Study 2026\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provides a strategic overview of how Estonian residents perceive the healthcare system, which healthcare providers they trust, how they make healthcare and treatment choices, and which developments may shape healthcare behaviour in the future.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe study covers five main areas:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAwareness and image of medical brands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePatient behaviour and healthcare choices\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTrust in healthcare\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAttitudes towards healthcare and perceptions of the healthcare system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSegmentation based on trust and patient behaviour\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eKey Topics\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe study provides insights into:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSpontaneous and aided awareness of medical brands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExperience with different healthcare providers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrand appeal, patient-friendliness, perceived quality of treatment and trustworthiness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAttitudes and values related to healthcare in Estonia\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse of the family doctor advisory line\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVisits to emergency departments and family doctors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTrust in science, doctors, private healthcare and alternative medicine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePatient trust profiles and how these have changed compared with the previous year\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRecommendation willingness (NPS) for healthcare brands\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse of AI-based health advice\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse of digital healthcare solutions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePatient behaviour and healthcare service choices\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eNew in the 2026 Study\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe 2026 edition includes several new components:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNPS (Net Promoter Score)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for healthcare brands\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eUse of AI-based health advice\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eUse of digital healthcare solutions\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, including e-Perearstikeskus.ee, Perearst24.ee, Meliva Digital Clinic, Confido Digital Clinic, Terviseportaal.ee and others\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eIn the extended strategic insight package: further development of patient personas through \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003etrust clusters and patient behaviour-based segmentation\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eMethodology\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eData collection method:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Computer-Assisted Web Interviewing (CAWI)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTarget group:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Estonian residents aged 16–74\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSample size:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e approximately 1,000 respondents, representative of the Estonian population\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFieldwork:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e June–July 2026\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOutput:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Interactive MS Power BI report\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Power BI environment allows users to analyse results by different target groups and compare medical brands and trends over time. Results can be filtered by variables such as gender, ethnicity, age group, income, settlement type and education.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eMapped Medical Brands\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003ePrivate Clinics\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eConfido\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSynlab\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeliva\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMedicum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMedita\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCity Tervisekliinik\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eCentral Hospitals\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEast Tallinn Central Hospital\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWest Tallinn Central Hospital\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEast-Viru Central Hospital\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePärnu Hospital\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eRegional Hospitals\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTartu University Hospital\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNorth Estonia Medical Centre\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTallinn Children’s Hospital\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eTrend Data\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe report also includes comparisons with previous study waves, with trend data available from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2022 onwards\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eTechnical info\u003c\/h2\u003e\n\u003cp\u003eThis report is delivered electronically as interactive Power BI dashboards.\u003c\/p\u003e\n\u003cp\u003eThe access link to the Power BI report is sent to your e-mail address within 2 business days after the payment has been successfully verified. The user license is for inter-company use only and this license is linked with one user (one email). The access link is active for 365 days from the send-out date. For every additional user, extra charges apply.\u003c\/p\u003e\n\u003cp\u003e**VAT is added to the price at the checkout before the payment is completed.\u003c\/p\u003e\n\u003cp\u003eThis price is for access to the data for one year.\u003c\/p\u003e\n\u003cp\u003eThis is a market research report. \u003ca href=\"https:\/\/mediafacts.com\/pages\/usage-terms-and-policies\" target=\"_blank\"\u003eUsage terms and policies \u003c\/a\u003eapply to the content. Please read these carefully before ordering.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Emor","offers":[{"title":"Default Title","offer_id":57067331322196,"sku":null,"price":2400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/7789\/1899\/files\/Medie-pood.png?v=1788860291","url":"https:\/\/mediafacts.com\/products\/medical-centers-brand-survey-2026","provider":"Mediafacts.com","version":"1.0","type":"link"}