{"product_id":"green-mindset-survey-2026","title":"Green Mindset Survey 2026","description":"\u003cp\u003e\u003cstrong\u003eSpring 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProduced by Emor\u003c\/p\u003e\n\u003cp\u003eLanguage: Estonian (original title: Rohekuvand 2026)\u003c\/p\u003e\n\u003cp\u003eFormat: MS Power BI\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe study reveals\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e‒ how important is the environmental sustainability by attitude\u003c\/p\u003e\n\u003cp\u003e‒ which brands represent the green mindset the best\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSurvey focus\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe mapped in the survey:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e− \u003cstrong\u003eHow important is the environmental sustainability is for Estonian people.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhat are the \u003cstrong\u003egeneral attitudes\u003c\/strong\u003e towards environmentally sustainable consumption and responsibility, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ethe importance placed on sustainability;\u003c\/li\u003e\n\u003cli\u003ethe perceived credibility and clarity of companies’\/brands’ environmental claims;\u003c\/li\u003e\n\u003cli\u003ethe distribution of responsibility between consumers and companies, etc.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003eimportance\u003c\/strong\u003e of \u003cstrong\u003eenvironmental friendliness\u003c\/strong\u003e of used\u003cspan style=\"color: #6bb91d;\"\u003e \u003cstrong\u003ePRODUCTS \u0026amp; SERVICES\u003c\/strong\u003e \u003c\/span\u003eas well as the \u003cstrong\u003egreen mindset\u003c\/strong\u003e of \u003cspan style=\"color: #6bb91d;\"\u003e\u003cstrong\u003eMANUFACTURERS-SERVICE PROVIDERS\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhat is considered the \u003cspan style=\"color: #6bb91d;\"\u003e\u003cstrong\u003eMOST IMPORTANT\u003c\/strong\u003e\u003c\/span\u003e in terms of \u003cstrong\u003eenvironmental friendliness\u003c\/strong\u003e of a \u003cstrong\u003eproduct \u003c\/strong\u003e\/ \u003cstrong\u003eservice\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eAre people \u003cspan style=\"color: #6bb91d;\"\u003e\u003cstrong\u003eWILLING TO PAY MORE\u003c\/strong\u003e\u003c\/span\u003e for an \u003cstrong\u003eenvironmentally friendly product \/ service\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #6bb91d;\"\u003e\u003cstrong\u003eOVERALL ATTITUDES\u003c\/strong\u003e\u003c\/span\u003e towards \u003cstrong\u003eclimate change\u003c\/strong\u003e and \u003cstrong\u003eenvironmental friendly consumption\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e− \u003cstrong\u003eWhich well-known product and service brands are perceived to have the green mindset in the opinion of Estonian people.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen mindset\u003c\/strong\u003e of the brands \/ companies \u003cspan style=\"color: #6bb91d;\"\u003e\u003cstrong\u003eBY SECTOR\u003c\/strong\u003e\u003c\/span\u003e, i.e. how environmentally friendly my brand is compared to a companies \/ brands of similar field of activity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen mindset \u003c\/strong\u003eof the brands \/ companies \u003cspan style=\"color: #6bb91d;\"\u003e\u003cstrong\u003eBY SOCIO-DEMOGRAPHIC\u003c\/strong\u003e\u003c\/span\u003e and \u003cspan style=\"color: #6bb91d;\"\u003e\u003cstrong\u003eATTITUDINAL SEGMENTS\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cspan data-teams=\"true\"\u003eThe general attitudes towards environmentally sustainable consumption and responsibility.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe importance of product and service environmental friendliness.\u003c\/li\u003e\n\u003cli\u003eWillingness to pay more for environmental friendliness.\u003c\/li\u003e\n\u003cli\u003eBrands with a green mindset across different sectors.\u003c\/li\u003e\n\u003cli\u003eIntra-industry and cross-industry green image of brands\/companies.\u003c\/li\u003e\n\u003cli\u003eBrands' environmental consciousness segmented by target audience.\u003c\/li\u003e\n\u003cli\u003eBrand clusters.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eReport includes the \u003cstrong\u003esummary and conclusions\u003c\/strong\u003e of the results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMethodology\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCAWI (Computer Assisted Web Interviewing) conducted once a year.\u003c\/p\u003e\n\u003cp\u003eTarget groups: Estonian residents aged 16-74\u003c\/p\u003e\n\u003cp\u003eSample: at least 1000\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand list \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA Le Coq Premium | Adidas | ABB | Alexela | Alma | Apollo | Apotheka | Apple | Aura | Bauhof | Benu Apteek | Bigbank | BLRT | Bolt | Circle K | Cleveron | Coop | Coop Pank | Depo | DHL | DPD | Enefit | Eesti Gaas | Eesti Loto | Eesti Pagar | Eesti Raudtee | Elektrilevi | Elenger (Eesti Gaas) | Elering | Elisa | Elron | Enefit |G4S | Ergo Insurance | Ericsson Eesti | ERR | Espak | Euroapteek | Euronics | Facebook | Farmi | Fazer | Google | Toyota Baltic | Harju Elekter | Helmes | Grossi Toidukaubad | Harju Elekter | Helmes | H\u0026amp;M | IF Kindlustus | Ikea | Instagram | Jysk | Smartposti  | McDonalds | Kalev | Kaubamaja | K-Rauta | Leibur | LHV | Liviko | Luminor | Lux Express | Makita | Maks \u0026amp; Moorits | Maxima | Merko Ehitus | Microsoft | Mo Saaremaa | Neste | Netflix | Nike | Nordecon | Nortal | Nõo | Olerex | Omniva | Orkla | Paulig | Pipedrive | Postimees | Prisma | Põltsamaa | Rademar | Radisson | Ragn Sells | Rahva Raamat | Rakvere LK | Rannarootsi | Rimi | RMK | Rocca Al Mare |  Saku Õlletehas | Salvest | Samsung | SEB | Selver | Sportland | Spotify | Starship Technologies | Stora Enso | Swedbank | Südameapteek | Tallegg | Tallink | Tallinna Lennujaam | Tallinna Sadam | Tallinna Vesi | Tartu Mill | Tele2 | Telia | Tere | TS Laevad | Utilitas  | Valio Eesti | Viking Line | Viru Keemia Grupp | Wise | Wolt | Ülemiste keskus |  YouTube Elron \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnical and payment information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis report is delivered electronically as interactive Power BI dashboards.\u003c\/p\u003e\n\u003cp\u003eA link providing access to the \u003cstrong\u003ePower BI report\u003c\/strong\u003e will be emailed to you within two business days upon confirmation of your payment. The user license is intended exclusively for internal use and is valid for a user group ranging from one to five individuals (1-5 emails). This access link remains active for 365 days starting from the date of dispatch. Should you require access for more than five users, extra fees will be incurred for each additional user.\u003c\/p\u003e\n\u003cp\u003e**VAT is added to the price at the checkout before the payment is completed.\u003c\/p\u003e\n\u003cp\u003eThis price is for access to the data for one year.\u003c\/p\u003e\n\u003cp\u003eThis is a market research report.  \u003ca href=\"https:\/\/shop.kantaremor.eu\/policies\/\"\u003eUsage terms and policies\u003c\/a\u003e apply to the content. 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