Produced by Kantar Emor
Language: Estonian (Original title: Toidubrändide Edetabel 2020)
Format: MS Power BI
About this report
It's hard to imagine marketing without a brand. This report delivers insights to brand strategists and marketing professionals by giving a landscape map of brand prominence and growth opportunities in Estonia. Reach business success today and tomorrow by finding out:
- which food brands are in the thoughts and hearts of Estonian people;
- what are the trends in favourite food brands.
The report shows the 4-years trend view on:
- Spontaneously mentioned favourite brands;
- RANKING of most favourite brands based on the brand list with logos *;
- Ranking of brands by broader share of preferrers;
- Ranking of brands in the breakdown of socio-demographical parameters and among consumer segments with different values.
The report includes the summary and conclusions of the results.
*Brand list (2020)
A. Le Coq Premium | Absolut Vodka | Activia | Alexander | Alma | Aura | Bacardi | Balbiino | BalSnack | Belvita | Bonduelle | Borjomi | Carlsberg | Coca-Cola | Eesti Pagar | Epiim | Estrella | Evian | Fanta | Farmi | Fazer | Felix | Gefilus | Geisha | Greenfield | Gustav | Heinz | Hellmann´s | Hellus | Jacobs | Kalev | Kalew | Kapten Grant | Karl | Karums | Kellogg's | Kelluke | Kinder | La Muu | Laima | Lavazza | Lay's | Leibur | Limonaad traditsiooniline | Lipton | Löfbergs Lila | M.V.Wool | Maiasmokk | Maks & Moorits | Mamma | Martini | Merevaik | Mesikäpp | Milka | Nestle | Nopri | Nõo Lihavürst | Pai smuuti | Panzani | Paulig | Pepsi Cola | Pergale | Piimameister Otto | Premia | Pringles | Põltsamaa | Raffaello | Rakvere | Rannamõisa | Rannarootsi | Red Bull | Rukkipala | Saare | Saaremaa LT | Saaremaa PT (Mo Saaremaa) | Saku Kuld | Saku Originaal | Salvest | Santa Maria | Selga | Snickers | Somersby | Sprite | Taffel | Tallegg | Tartu Mill | Tere | Valio | Vana Tallinn | Veski Mati | Vichy | Viči | Viru Rand | Viru Valge | Värska Originaal
CAWI (Computer Assisted Web Interviewing) conducted once a year.
Target group: Estonian people aged 15–74.
Sample: at least 1000
Technical and payment information
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