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Consumer Market of Non-Alcoholic Beverages and Light Alcohol in Estoni – Mediafacts.com
Consumer Market of Non-Alcoholic Beverages and Light Alcohol in Estonia
PBI preview of Consumer Market of Beverages
PBI preview of Consumer Market of Beverages
Joogikategooriate maineprofiil
Jookide ostuvalikut mõjutavad tegurid

Consumer Market of Non-Alcoholic Beverages and Light Alcohol in Estonia 2019

Vendor
Kantar Emor
Regular price
€1.850
Sale price
€1.850

Produced by Kantar Emor

August 2019

Language: Estonian (Original title: Alkoholivabade ja alkohoolsete jookide tarbijaturg)

Format: MS Power BI

About this report

The aim of the survey is to enrich the picture of non-alcoholic and light alcohol market with consumer insights on beverage buying and usage behavior.

The report provides an overview of:

  • Usage frequency and purchase penetration of beverages in 2019 season by categories and according to target groups.
  • Consumer profiles: frequent consumer both socio-demographically and psychographically.
  • Beverage consumption patterns – when (in what occasions) are various beverages chosen for consumption by different consumer segments and what determines the choice.
  • Brand selection and factors influencing it, including the impact of point-of-sale campaigns.
  • Attitudes towards the consumption of non-alcoholic cider and beer.

The report includes the summary and conclusions on each topic.

The following categories are included in the survey:

  • bottled water
  • flavored bottled water
  • juices, juice drinks, nectars
  • soft drinks
  • non-alcoholic beer/cider
  • beer
  • cider
  • light alcoholic cocktails

Methodology

CAWI (Computer Assisted Web Interviewing).

Target group: Estonian people aged 15–74.

Sample: 1283

Technical and payment information

This report is delivered electronically as interactive MS Power BI dashboards.

The access link to the report is sent to your e-mail address within 2 business days after the payment has been successfully verified. The user license is for inter-company use only and this license is linked with one user (one email). The access link is active for 90 days from the send-out date.

**VAT is added to the price at the checkout before the payment is completed.

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