Produced by Kantar Emor

August 2019

Language: Estonian (Original title: Alkoholivabade ja alkohoolsete jookide tarbijaturg)

Format: MS Power BI

About this report

The aim of the survey is to enrich the picture of non-alcoholic and light alcohol market with consumer insights on beverage buying and usage behavior.

The report provides an overview of:

• Usage frequency and purchase penetration of beverages in 2019 season by categories and according to target groups.
• Consumer profiles: frequent consumer both socio-demographically and psychographically.
• Beverage consumption patterns – when (in what occasions) are various beverages chosen for consumption by different consumer segments and what determines the choice.
• Brand selection and factors influencing it, including the impact of point-of-sale campaigns.
• Attitudes towards the consumption of non-alcoholic cider and beer.

The report includes the summary and conclusions on each topic.

The following categories are included in the survey:

• bottled water
• flavored bottled water
• juices, juice drinks, nectars
• soft drinks
• non-alcoholic beer/cider
• beer
• cider
• light alcoholic cocktails

Methodology

CAWI (Computer Assisted Web Interviewing).

Target group: Estonian people aged 15–74.

Sample: 1283

Technical and payment information

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