{"product_id":"car-brand-health-in-estonia-2005-2026","title":"Car Brand Health in Estonia 2005-2026","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eApril 2026\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLanguage: English\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFormat: PDF\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMarket: Estonia\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAbout this report\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow do car buyers perceive automotive brands, and what matters most when choosing their next car?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCar Brand Health provides an overview of automotive brand awareness, consideration, preference and image in Estonia, with trends spanning 2005–2026. The report helps you understand your brand’s position against competitors, assess customer loyalty and identify changes in car buyers’ expectations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe report covers the following questions:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhere does your brand stand in car buyers’ minds?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Explore the brand funnel from top-of-mind, spontaneous and aided awareness through familiarity to consideration and first preference.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat are your brand’s image strengths and weaknesses?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Compare brands across 14 image statements and track changes over time. Identify which image attributes correlate most strongly with value for money and overall impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow loyal are your customers, and which brands are your closest competitors?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Assess customers’ willingness to stay with their current brand and the alternatives they consider.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat influences the choice of a new car?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Understand purchase priorities, preferred information sources, fuel types and body styles across different buyer groups.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow do Estonia’s vehicle registration fee and annual car tax affect purchase decisions?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Explore their influence on consumers’ car purchase plans.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhy do consumers choose or avoid an authorised dealership for maintenance?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Understand the reasons behind their servicing choices.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhat encourages or discourages consumers from choosing an electric car?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Explore perceived benefits, concerns about cars and charging, and demand for more economical and environmentally friendly vehicles.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eReport contents\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMethodology and sample profile\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTop-of-mind, spontaneous and aided brand awareness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBrand familiarity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBrand consideration and first preference\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBrand funnels from awareness to preference\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLoyalty to the current brand and competing alternatives\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOverall brand impression\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBrand image heat maps: premium and mainstream brands\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBrand rankings across 14 image statements\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eImage attributes associated with value for money and overall impression\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eImportant factors when choosing a new car\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCurrent and preferred future body styles\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePreferred information sources\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFuel and powertrain preferences\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eThe importance of fuel consumption and CO₂ emissions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerceived benefits of electric cars\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConcerns about electric cars and charging\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReasons for choosing or avoiding authorised dealerships for maintenance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eThe impact of Estonia’s vehicle registration fee and annual car tax on purchase decisions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eHistorical comparisons are included where data from previous survey waves are available.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCar brands included in the survey\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePremium brands:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Audi | BMW | Land Rover\/Range Rover | Lexus | Mercedes-Benz | Porsche | Volvo\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMainstream brands:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e BYD | Citroën | CUPRA | Dacia | Fiat | Ford | Honda | Hyundai | Kia | Mazda | Nissan | Opel | Peugeot | Renault | Subaru | Škoda | Toyota | Volkswagen\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMethodology\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe study uses computer-assisted web interviewing (CAWI), with a questionnaire lasting approximately 15–20 minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTarget group:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e People who either:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003euse a car no more than 10 years old and were personally involved in choosing its brand; or\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eintend to purchase a brand-new car within the next 24 months.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSample design:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 700 respondents per country in Estonia, Latvia and Lithuania, total 2,100 respondents across the Baltic countries. This report covers Estonia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFieldwork period:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e March 2026.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe analysis includes breakdowns by respondents’ demographic and household characteristics, their current car and their next planned purchase.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"TNSBodyText\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.0pt; mso-ascii-font-family: Verdana; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Verdana; mso-hansi-theme-font: minor-latin; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eTechnical info\u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Verdana; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eThis report is delivered electronically as PDF.  \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003eYou will get access to the .pdf download link as soon as the payment is cleared. The link will be available on the shop page and the copy is sent to your e-mail address. The download link is active for 90 days from the send-out date and includes maximum of three download attempts.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Verdana; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eThe Client will have the right to use the Reports within its organization. The Client has no right to lend, sell or otherwise give the Reports or any part of the Reports to any third person without the Contractor's prior written consent.\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Verdana; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003e**VAT is added to the price at the checkout before the payment is completed.\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Verdana; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eThis is a market research report. \u003c\/span\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial, sans-serif;\" lang=\"EN-GB\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003e\u003ca href=\"https:\/\/shop.kantaremor.eu\/policies\/\" style=\"color: rgb(0, 0, 0);\" target=\"_blank\"\u003e\u003cspan style=\"mso-ansi-language: EN-GB;\" lang=\"EN-GB\"\u003eUsage terms and policies\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial, sans-serif;\" lang=\"EN-GB\"\u003e apply to the content. Please read these carefully before ordering.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Mediafacts.com","offers":[{"title":"Default Title","offer_id":57170097045844,"sku":null,"price":2225.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/7789\/1899\/files\/EST_carbrandhealth.png?v=1793266566","url":"https:\/\/mediafacts.com\/products\/car-brand-health-in-estonia-2005-2026","provider":"Mediafacts.com","version":"1.0","type":"link"}