Baltic Consumer Market

Baltic Consumer Market 2020

Kantar Emor
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Produced by Kantar Emor

Updated: March 2021

Language: English (Original title: Baltikumi tarbijaturu trendid 2020)

Format: MS Power BI

About this report

This report examines market potential, economic and consumer trends in Estonia, Latvia and Lithuania. Information provided here is of crucial interest to marketers, researchers and planners. This report includes trends and dynamics since 2001. 

The report covers the following topics:

  • Demographics
  • Economy
  • Retail sector developments
  • Media and advertising
  • Consumers' shopping and consumption attitudes
  • Consumers' economical attitudes in the Baltic States

Table of contents:

  1. Demography, economy and retail sector developments
  • Number of customers
  • Gross domestic product – at market prices, euro per capita
  • Growth of GDP – annual change (%)
  • Consumer Price Index – annual average growth rate (%)
  • Unemployment rate
  • Wages and salaries
  • Average old-age pensions
  • Average monthly gross-wages
  • Retail turnover and gross salaries by quarters
  • Turnover of biggest retail chains
  • Approximate market shares of main retailers
  • Food retail turnover


  1. Media and advertising
  • Advertising expenditure trends
  • Top 10 advertisers last year
  • Top 10 Product Groups
  • Daily media consumption
  • Shae of advertisement in media sources


  1. Consumers’ shopping and consumption attitudes
  • Attitudes regarding grocery shopping and consumption habits
  • Consumption frequency of food
  • Consumption frequency of beverages


  1. Consumers’ economical attitudes
  • Economical well-being
  • Predictions regarding economical well-being
  • Household’s main goals
  • Financial opportunity to save money
  • Main aspects, on what people spend their extra money or savings
  • Attitudes regarding finances and spending



Data provided in this report is based on TNS Kantar research findings and public resources like Eurostat,  Statistics Estonia, Statistics Latvia, Statistics Lithuania.

Technical info

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