Favourite Media Brands
PBI preview of Media Brands TOP
PBI preview of Media Brands socio-demographic view
PBI preview of Media Brands Report

Favourite Media Brands in Estonia 2020

Kantar Emor
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Produced by Kantar Emor

June 2020

Language: Estonian (Original title: Meediabrändide Edetabel 2020)

Format: MS Power BI

About this report

The report delivers an overview of most loved Estonian media brands, including newspapers, journals, online news portals, TV and radio (altogether 75 various media brands). The report helps to build a wide understanding of highly competitive Estonian media market, by answering questions such as:

  • Which media brands are most loved by Estonian people? TOP75
  • Why do Estonian people love the brands they marked as their favourite brands?
  • Which values and attitudes describe audience of various media brands?

Report includes:

  1. Spontaneously mentioned favourite media brands;
  2. RANKING of most favourite brands based on the brand list*;
  3. Ranking of brands in the breakdown of socio-demographical parameters;
  4. Audience segments and value orientation;
  5. Co-mentioning of media brands – which media brands relate to each other;
  6. Audience´s open comments on media channels. Main media channels have hundreds of open comments opening a rich insight into the minds of their audience;
  7. Summary and conclusion.

*Brands included in this report:

60+ | Ajakiri EMA | Anne & Stiil | Arter | Buduaar | Delfi | Director | Edasi.org | Eesti Ajalugu | Eesti Ekspress | Eesti Loodus | Eesti Naine | Eesti Päevaleht | Elisa Elamus | ERR | ETV | ETV2 | ETV+ | Geenius | Hingele Pai | Horisont | Imeline Ajalugu | Imeline Teadus | Jupiter | Järva Teataja | Kalale! Looduses | Kanal2 | Kanal11 | Kanal12 | Klassikaraadio | Kodu&Aed | Kodukiri | Kodutohter | Kroonika | Käsitöö | Linnaleht | LP | Lõuna-Eesti Postimees | Maa Elu | Maakodu | Maaleht | Meie Maa | MyHits | Naisteleht | National Geographic | Nipiraamat | Oma Maitse | PBK | Pere ja Kodu | Postimees | Pärnu Postimees | Raadio 2 | Raadio 4 | Raadio Elmar | Raadio Kuku | Raadio Tallinn | Ristik | RTR | Saarte Hääl | Sakala | Sirp | Sky Plus | Star FM | Tartu Postimees | Tehnikamaailm | Telia Inspira | Tervis Pluss | Tiiu | Toit&Trend | TV3 | TV6 | Vikerraadio | Virumaa Teataja | Õhtuleht | Äripäev


CAWI (Computer Assisted Web Interviewing)
Target group: Estonian people aged 15–74.
Sample: 1304

Technical and payment information

The report is delivered electronically as interactive MS Power BI dashboards.

The access link to the report is sent to your e-mail address within 2 business days after the payment has been successfully verified. The user license is for inter-company use only and this license is linked with one user (one email). The access link is active for 90 days from the send-out date.

**VAT is added to the price at the checkout before the payment is completed.

This is a market research report. Usage terms and policies apply to the content. Please read these carefully before ordering.