Produced by Kantar Emor
Language: Estonian and English
Format: MS Power BI
About this report
It's hard to imagine marketing without a brand. This report delivers insights to brand strategists and marketing professionals by giving a landscape map of brand prominence and growth opportunities in Estonia. Reach business success today and tomorrow by finding out:
- which brands are in the thoughts and hearts of Estonian people;
- what are the trends in favourite brands;
- how well can the leader brands from other fields compete with technology brands that have lately been on the rise.
Report shows 4-years trend view on:
- Spontaneously mentioned favourite brands;
- RANKING of most favourite brands based on the brand list with logos;
- Ranking of brands by broader share of preferrers;
- Ranking of brands in the breakdown of socio-demographical parameters and among consumer segments with different values;
- Co-mentioning of brands.
Report includes the summary and conclusions of the results.
Brand list 2021
Le Coq | Adidas | Alexela | Alibaba | Alma | Amazon | Apollo | Apotheka | Apple | Armani | Audi | Aura | Balbiino | Baltman | Barbora | Bauhof | Benu | BMW | Bolt | Bosch | Canon | Chilli | Circle K | Coca-Cola | Coop | Coop Pank | Delfi | Dell | Diil | Dior | Disney | Dormeo | Dove | Ecco | Eckerö line | Eesti Draamateater | Eesti Ekspress | Eesti Loto | Eesti Pagar | Electrolux | Elisa | Elron |ERM | ERR | ETV | Euronics | Facebook | Farmi | Fazer | Felix | Forum Cinemas | Gmail | Google | H&M | Hansapost | Honda | Huawei | Hugo Boss | If | Ikea | Instagram | iPhone | Itella SmartPost | JYSK | Kalev | Kanal 2 | Kaubamaja | Kaup24 | Kristiine Keskus | KUMU | L´oreal | Lego | Leibur | Lenovo | Lexus | LG | LHV | Lindex | Lipton | Luminor | Lõunakeskus | Maaleht | Makita | Maks&Moorits | Mamma | Martini | Maxima | McDonald`s | Mercedes-Benz | Microsoft | Mo Saaremaa | Monton | Mosaic | Neste | Netflix | New Yorker | Nike | Nikon | Nivea | Nokia | Olerex | Omniva | Paulig | PBK | Philips | Piletilevi | Postimees | Premia | Prisma Peremarket | Puma | Põltsamaa | PÖFF | Raadio Elmar | Raadio Kuku | Rademar | Raffaello | Rahva Raamat | Rahvusooper Estonia | Rakvere | Rannarootsi | Red Bull | Reserved | Rimi | Rocca al Mare keskus | Saaremaa LT | Saku Õlletehas | Salvest | Samsung | SEB | Selver | Sky Plus | Skype | Sony | Sportland | Sportsdirect | Spotify | Star FM | Stockmann | Stokker | Swedbank | Zara | Tallegg | Tallink | Tallinna Linnateater | Tallinna Ülikool | TalTech | Tartu Mill | Tartu Ülikool | Teeme ära | Tele2 | Telia | Tere | Tesla | Tommy Hilfiger | Toyota | TV3 | Vikerraadio | Viking Line | Volkswagen | Wolt | Ülemiste keskus | Xiaomi | YouTube |
CAWI (Computer Assisted Web Interviewing) conducted once a year.
Target group: Estonian people aged 15–74.
Sample: at least 1000
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