Consumer Market of Non-Alcoholic Beverages and Light Alcohol in Estonia
PBI preview of Consumer Market of Beverages
PBI preview of Consumer Market of Beverages
Joogikategooriate maineprofiil
Jookide ostuvalikut mõjutavad tegurid

Consumer Market of Non-Alcoholic Beverages and Light Alcohol in Estonia 2019

Kantar Emor
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Produced by Kantar Emor

August 2019

Language: Estonian (Original title: Alkoholivabade ja alkohoolsete jookide tarbijaturg)

Format: MS Power BI

About this report

The aim of the survey is to enrich the picture of non-alcoholic and light alcohol market with consumer insights on beverage buying and usage behavior.

The report provides an overview of:

  • Usage frequency and purchase penetration of beverages in 2019 season by categories and according to target groups.
  • Consumer profiles: frequent consumer both socio-demographically and psychographically.
  • Beverage consumption patterns – when (in what occasions) are various beverages chosen for consumption by different consumer segments and what determines the choice.
  • Brand selection and factors influencing it, including the impact of point-of-sale campaigns.
  • Attitudes towards the consumption of non-alcoholic cider and beer.

The report includes the summary and conclusions on each topic.

The following categories are included in the survey:

  • bottled water
  • flavored bottled water
  • juices, juice drinks, nectars
  • soft drinks
  • non-alcoholic beer/cider
  • beer
  • cider
  • light alcoholic cocktails


CAWI (Computer Assisted Web Interviewing).

Target group: Estonian people aged 15–74.

Sample: 1283

Technical and payment information

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